How to Manage Your Online Reputation With Your Brand

As a businessman, you are constantly striving to strengthen your business reputation online and in someone. It isn't enough to vary simply have a better reputation. You need to constantly maintain your online reputation and always work toward better it.

 

Maintain Your Online Reputation
Most of people take their strong online reputation and brand for recognized if things are going well. However, if things aren't going well, that is another thing. It is most important to remember constantly work at maintaining your better reputation no matter how great you think things are going. That way, you will have it in position and in good stage when the chips are down. There are many ways in which you can make a positive online reputation and build it so strong that if and when negative stage come along, you will be ready and it will do a least amount of damage, if any, to your business's reputation online.

 

Your website should be your own

 
The first place that you will want to start when it comes to manage your online reputation is your own site. You most likely already have a site for your business. It is critical that you preserve your online reputation having your website name as part of the domain name. The cause for this is the search engine ranking. Domain names with original the actual business's or the individual's name normally ranks higher in the search engines such as Google than other domain in a search result. The higher search rankings, the more web traffic you will get and the more traffic you get to your site, the more business opportunity you will get and you will be more successful in your business. When somebody searching for what you sell, the last thing that you need them to do is to go to your competition.

 

Having consecutive of blogs

 
If you have a blog (even if it is the main blog for your profession), it doesn't mean that it has to be your only blog. It is possible that you might need to use various blogs for different intention. You may feel that you require one particular blog to identify with one particular target customer and another blog to identify with another target customer or visitors. One thing to remember is that each of your blog title or names has some keyword that makes them uniquely and visit them more visitors.

 

Make social website Profile's

 
Of course, it is excessively important to have complete profiles on all social sites will be the most beneficial for your business reputation. Facebook, Twitter, Google+ and LinkedIn are all top websites in the beginning. They are most popular and million's of people connect to those channels. It is most important that you become a part of social media that you will actually use. If you simply connect, make a profile and never use it again, it is not at all useful for your business. You want to have a strong online reputation and if you don't work your social profiles, nobody will know that you are there and they will forget about your business when it comes time for them to want what you offer. You will need to continue to build your viewer on the different social media website of your selecting and the more that you do that, the stronger your reputation online and brand will become strong.

 

How To Make Keywords Work????? !!!!!!!!

1) Head queries are the most frequent. Usually consist of 2 words. Head queries are used by trusted respected and the most popular resources and market leaders. It's quite difficult and has no reason to begin website optimization with this type of queries. Popular 2 words query will never bring a new website to the top. That's why second type of keywords is in field of interest.

2) Tail queries usually consist of 3 and more words or even can be a phrase. This type of keyword is characterized by low frequency of queries per month, but can be effective for optimization at the beginning. Long-tail keyword allows to appear in the top of search quite fast. Moreover, long-tail keyword is the way of fast optimization of blogs and informative sites.

How to select right keywords?

The main problem is to choose right keyword. Success of site promotion primary depends on solving this problem. Along with their main goal, keywords should bring traffic and increase conversion.

First, there are a lot of tools such as Semrush, Word stream, Word Tracker that allow to suggest possible keyword options and analyze competitors keyword. But the best tactic is to come into your potential client world and imagine what queries he uses. The most valuable factor for selecting keywords is human element. So suggested queries should be as natural as possible. List of 20 the most common queries is enough for initial analyze. Initial analyze can be done manually without keyword checkers. Just put keyword in search field and find out variations and main competitors. Manual analyze allows to estimate situation better. Tools are needed for comprehensive keyword investigation.

✔ all names of service/product/blog name including short forms, slang, professional terms etc.
✔ names of elements/parts/ingredients, if it's possible
✔ detailing solutions, for instance, for SEO service it can be "keyword optimization", "link building", "Internet marketing" and so on.
✔ characteristic of product or service, for example, "High Quality Backlinks"or "effective SEO".

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Best SEO Tips for Link Building

For a long time, webmasters have been encouraged by Google to construct related and quality backlinks to position well and generate traffic to their sites.

Nevertheless, many individuals have failed to comprehend this information, presuming that producing as many hyperlinks as you can is the easiest method to drive their site to the top. Observe that it's in reality one of the greatest errors in search engine optimization which includes an adverse effect on your site including but not restricted to a fall in positions or actually designated as junk.

The primary guideline of link construction would be to construct hyperlinks not and for real individuals for the search-engines. If they are intended for individuals, search engines like google may prize you if your hyperlinks are well-liked and certainly. Here are best search engine optimization suggestions you should think about, before you embark upon a link constructing effort.

Hyperlink Building Recommendations:

Guest posting:

you have to understand three points; how to obtain the correct resources, how to market your post and how to write properly. My Site Visitor is a spot where a lot of people post to create links. Visitor cards are permitted a hyperlink in their biography or articles, and this can be a wonderful chance for link construction.

Link exchange:

Swapping links with additional webmasters can be a great concept. You may publish your link trade obtain in the webmaster site's contact form. Check out blogging systems, should you need to change hyperlinks with writers. Where the best market is focused most of them might choose to go over their articles in the spots.

Link juice:

Link liquid is the practice of moving link recognition from site to another. As a phrase usually employed to state the number of page position provided to a full page from an exterior hyperlink it's also described. Links can be given by you to pages in your site from your homepage which may aid that pages enhance PR.

Deep linking:

Strong linking is creating a url that points to a particular page or picture on the web site, rather than that website's website. Deep connecting is a great method to raise your site's total presence.

Social bookmark submitting:

Much like social marketing, a great opportunity is given by social bookmarking to enhance visibility and build hyperlinks. Despite numerous social bookmark submitting sites, not all are positively utilized. Remember you need to participate and develop hyperlinks on trustworthy, high-graded and suitable social bookmarking sites. Before you produce a link building technique for this and generate the official site on any site, ensure you came up with the correct option.

Use social media for discovery:

 Icerocket and Followerwonk are two great resources that help you watch of writers on Facebook who may come up with the information that is connected to your website or what subjects are trending, which can also be an invaluable advice to understand.

Forums, directories:

You don't require a site with plenty of inbound links, you need a page with related inbound links. Don't publish into directory, forum or so on simply since it's a spot it is possible to submit a Link. Make sure the relevant source is chosen by you using the correct crowd. Everything you need is to generate a targeted visitors to it and enhance the presence of the site.
This blog is very helpful and Meaningful Information how to make good Seo career in Seo field and get top

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10 SEO Blog Post Publishing Steps that Most Bloggers Forget

10 SEO Blog Post Publishing Steps that Most Bloggers Forget
Table of Contents

    1. Keyword Research
    2. Fine-Tuning the Headline
    3. Post Slug
    4. Images
    5. Relevant Videos
    6. Subheads
    7. Interlinking
    8. External Linking
    9. Meta Data
    10. Call to Action

1. Keyword Research

Before I write a single word, I figure out if it’s something that people are asking about. And if they are, I want to know if the internet is already saturated with that type of content.

To figure this out, I do two things:

   1. Google’s Keyword Tool – I look up the words I believe people would search for to find the post I plan on writing.
  2.  Google – I google those keywords to see the actual competition.

2. Fine-Tuning the Headline:
   For title tag SEO, your goal is to place the keyword as near to the front of the headline as possible:

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3. Post Slug

The post slug is what shows up after the domain for every post or page.

When you type a headline, WordPress generates the post slug by placing every word in the headline into the slug. This clutters it up with lots of small words.

4. Images

We all know that images grab your attention, break up the content, and supplement your ideas. But they also add great SEO benefits, as long as you follow these steps:

   1. Save your images as [keyword-phrase.png] before you upload them to your site.
   2. Add alt text as [keyword phrase].
   3. Add title tag as [keyword phrase].

5. Relevant Videos

Google understands that adding a video to a blog post makes it a more complete resource. If they haven’t already boosting blog posts with videos, they will eventually.

If blogging is a big portion of your business, start making videos for your posts, upload them to your channel, and embed them in the actual post.

6. Subheads

Similar to images, subheadings break up the content and make blog posts easier to read. They also have big-time SEO benefits.

When a search engine robot hits a page, it reads the headline/title tag first. Then it reads the H2, H3, and H4 tags.

7. Interlinking
Another important step that most people forget is interlinking between posts.

Before you publish a new post, read through it and try to find two-three opportunities to naturally link back to relevant posts on your blog.

8. External Linking

Also, look for opportunities to link to other bloggers. The SEO benefits of external linking are unclear..

9. Meta Data

Whether or not Google still looks at meta keywords is up for debate, but the meta description is definitely still used.

In a search result, your meta description often shows up as the little blurb beneath the blue link. In writing your meta description, you need to keep three things in mind:

   1. It needs to be fewer than 155 characters so Google will display the whole description.
   2. It needs to include your keywords because Google bolds them in search results.
   3. It should be an actual sentence from the post because people look for that sentence once they arrive.

10. Call to Action

The final step is the call-to-action. As with any piece of marketing material, a blog post should be designed to get someone to do something.

Here are a few popular calls to action:
Comment – You can encourage people to comment by ending the post with a thought-provoking question   simply asking them to let you know what they think.

 Share – “If you liked this post, tweet it out.” Implement – I believe the best result of any blog post is for a reader to take your advice and implement it.

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How to get top 10 position in SERPs?

1.    If you don't want too much competition from other SEOs, choose your keywords precisely. For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.Order of keyword also matter for search engines. Search engine treats Loan Equity, and Equity Loan as different keywords.

2.    Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website. You can use hyphens (-) to separate multiple keywords. For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3.Get your second or third keywords in your directory name and filename. For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword "free seo tips" , "seo hidden tricks" or "free seo tricks"

4.    Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don't like pages with too many errors.

5.    Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword. Remember it will be displayed in search results so choose wisely.

6.    Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page. You can use (H1 H2 H3) tag for specifying anything important. To reduce size of heading use CSS.

7.    Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it. Search engine like Yahoo still give it importance.

8.    Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

9.    Use text for navigation menu instead of using images or Java scripts.

10.    Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink. 

Do not use same keyword always use synonyms at few places. Jusk like instead of seo, I have use search engine optimization at many places on this page.

11.    If you are using images then use "alt" attribute to describe your image with proper keyword.

12.    One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

13.    Keep size of your webpages less than 50KB so it is downloaded fast and visitors don't have to wait for long. For good SEO site page size ideal should be 15KB.

14.    Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

15.    Don't use dynamic url because it don?t contain keywords so its not search engine friendly. If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

16.    Don't try to spam and never use methods like cloaking, keyword spamming or doorway pages. Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this. Instead of that try to add more quality content to your existing website.

17.    Submit your website only once to Google, Yahoo, AltaVista and other search engines and open directory. Don't use any script or website for automatic submission.

18.    If your website contents changes very often then provide visitor with Newsletter and RSS feed.

19.    Write articles on website related to yours having higher page ranking and leave your websites link.

20.    Get link from other sites related to yours, search engine consider it as vote in your favor.

  
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20 SEO Terms You Should Know

1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.

2. Backlink: Also called inlink or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO fields because they affect directly the PageRank of any web page, influencing its search rankings.

3. PageRank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

4. Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10″ lists that tend to become popular on social bookmarking sites.

5. Link farm. A link farm is a group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized). 

6. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO knowledge because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.

7. NoFollow: The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms. 

8. Link Sculpting: By using the nofollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute. 

9. Title Tag: The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.

10. Meta Tags: Like the title tag, meta tags are used to give search engines more information regarding the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors. 

11. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on. 

12. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs. 

13. Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

14. Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

15. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized. 

16. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.

17. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.

18. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.

19. Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.domain.com instead of http://domain.com. 

20. Robots.txt: This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

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10 Common Link Building Problems

1. Article Directories

Article directories were hit in the initial Penguin release on April 24, 2012. If you are currently adding article directory links, then stop the program right away.

In addition, if you have some links that resulted from article directories, then work on getting them removed. If you can't get them removed, then use the Google Disavow Tool to request that they be ignored by Google.

2. Low-Quality Directories

There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. The right policy here is clear. Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com.

3. Low Relevance Guest Posts

Guest posting on sites that you are truly proud of is a great idea. But this can be overdone too. For example, if the post is not relevant to your site, or the site is not relevant to your post, don't do it.

4. Low Relevance/Accuracy Info graphics
This is a popular strategy many people use to promote their sites. Infographics are cool looking, and they can communicate certain types of information very effectively, which is why they are popular with users and publishers.

5. Paid Guest Posts

To me, paid guest posts are one of the more obvious ones, but a lot of people still do this. One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text.

6. Anchor Text

This one may upset some people. As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. You could argue that their EMD update was a step in that direction, but there is much more they can do here.

7. Doorway Pages

doorway-page-illustration

An oldie but goodie! These are thin content pages/sites that exist only to capture search traffic and then to get people to go to another site (in this case the site with the penalty).

8. International Sites

I always chuckle when I see a site with lots of links from Polish sites where the page is written entirely in Polish and right in the middle somewhere is this rich anchor text phrases in English. Ouch. You might as well go to building 43 at Google wearing a sign with your URL on one side and the words "I am a spammer" on the other.

9. Blog Carnivals

Stated with an optimistic eye, blog carnivals are communities where people share content, some editorial review is, or isn't, provided by the person running the carnival, and other publishers can then come find articles for publishing on their site.

10. Poor Quality Content of Any Kind

You can argue about how this might be measured by a search engine. Here is a place where social media signals may add some real value as a signal.

Does your site, or articles you write, get social love? Or, do they get little attention at all? You could also look at the time on page type signals. Do people spend 2 minutes or more on the page, or do they stop by and run off right away?

The authorship initiative by Google is the start of an overt effort on their part to figure out who is publishing quality content. And, as I mentioned in my SEO Revelations article, they are already measuring and acting on time on site signals.

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