1) Head queries are the most frequent. Usually
consist of 2 words. Head queries are used by trusted respected and the
most popular resources and market leaders. It's quite difficult and has
no reason to begin website optimization
with this type of queries. Popular 2 words query will never bring a new
website to the top. That's why second type of keywords is in field of
interest.
2) Tail queries usually consist of 3
and more words or even can be a phrase. This type of keyword is
characterized by low frequency of queries per month, but can be
effective for optimization at the beginning. Long-tail keyword allows to
appear in the top of search quite fast. Moreover, long-tail keyword is
the way of fast optimization of blogs and informative sites.
How to select right keywords?
The main problem is to choose right keyword. Success
of site promotion primary depends on solving this problem. Along with
their main goal, keywords should bring traffic and increase conversion.
First,
there are a lot of tools such as Semrush, Word stream, Word Tracker
that allow to suggest possible keyword options and analyze competitors
keyword. But the best tactic is to come into your potential client world
and imagine what queries he uses. The most valuable factor for
selecting keywords is human element. So suggested queries should be as
natural as possible. List of 20 the most common queries is enough for
initial analyze. Initial analyze can be done manually without keyword
checkers. Just put keyword in search field and find out variations and
main competitors. Manual analyze allows to estimate situation better.
Tools are needed for comprehensive keyword investigation.
✔ names of elements/parts/ingredients, if it's possible
✔ detailing solutions, for instance, for SEO service it can be "keyword optimization", "link building", "Internet marketing" and so on.
✔ characteristic of product or service, for example, "High Quality Backlinks"or "effective SEO".
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