Google displays sites it believes are authoritative
and relevant. They measure relevance by analysing page content, the
words you and I read, and they measure authority (mostly) based on the number
and quality of other pages linking to the pages they show, links are like
votes.
How Do I Make My Site Appear in Search Results?
So how do you make your site the kind of site the
search engines will show in search results? Simple: Great Content + Quality
Links = Search Engine Success!
How Does Google Decide Where to
Rank Pages?
Google promotes pages it thinks are authority pages
to the top of it's rankings.In simple terms this involves writing content and building
links.
So in simple terms SEO involves writing pages that
use keywords, words people use in searches, and securing links from other pages
to show how important your page is compared to others.
A Simple 1-2-3 Guide to Getting
Better Search Results
- Write content that uses words and phrases used by people who search for your product
- Build links to your pages to show they are important
- Keep doing it!
Search Engine Optimisation or SEO is the simple
activity of ensuring a website can be found in search engines for words and
phrases relevant to what the site is offering. In many respects it's simply
quality control for websites. Having said that if there was ever an industry
that was little understood by 'outsiders' it's SEO.
Ask some SEO companies about SEO and they'll try
and blind you with science and confuse you into thinking it's a black art. Say
to some companies what is SEO and two hours later you'll be none the
wiser. Not so here at Red Evolution. We love seeing the light bulb go on when
our clients get it. We prefer our clients to not only know what we are doing
for them, but why!
Links Seem To Be Important, How
Do I Get Them?
Correct, links are important but don't confuse
quality with quantity. 10 or 15 links from quality relevant resources (pages)
to your page will have a much bigger impact on how your page ranks than a 1000
low value links as sold by lots of SEO companies. In fact, if an SEO company
offers you a set number of links for a set price run a mile, they're spammers!!
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