How to get
traffic from Facebook
Your profile is your major weapon
As with Twitter and any other
social network, if you don't make your profile interesting, you will hardly
become popular. Give enough background information for you and don't forget to
make your profile public because this way even people, who don't know you, when
they encounter your profile, they might become interested in you and become a
supporter of yours.
2Include information about your site on your Wall and in the photo gallery
Facebook gives you the
opportunity to write a lot about you and your endeavors, as well as to include
pictures, so use all these opportunities to build interest in you and your
products. It is even better to post videos and fill in the other tabs, so if
you have something meaningful to put there, just do it.
3Build your network
As with other social networking
sites, your network is your major capital. That is why you need to invite your
friends, acquaintances, and partners and ask them to join as your supporter.
You should also search for people with interests similar to yours. However,
don't be pushy and don't spam because this is not the way to convince people to
join your network.
4Post regularly
No matter how interesting the stuff
in your Facebook profile is, if you don't publish new content regularly, the
traffic to your Facebook profile (and respectively the Facebook traffic to your
site) will slow down. If you can post daily, it is fine but even if you don't
post that regularly, try to do it as frequently as you can. If nothing else,
updating your status regularly is more than nothing, so do it.
5Be active
A great profile, an impressive
network, and posting regularly are just a part of the recipe for success on
Facebook. You also need to be active – visit the profiles of your supporters,
take part in their groups and other initiatives, visit their sites. You are
right that all this takes a lot of time and you might soon discover that
Facebooking is a full-time occupation but if you notice an increase in traffic
to your site, then all this is worth.
6Arrange your page
Unlike other social networks,
Facebook gives you more flexibility and you can move around many of the boxes.
If you put the RSS feed with the links to your blog in a visible space, this
alone can generate lots of traffic for you.
7Check what Facebook apps are available
Facebook apps are numerous and
new and new ones are released all the time. While many of these apps are not
exactly what you need, there are apps, which can work for you in a great way.
For instance, MarketPlace widget/plugin or Blog Friends widget are very useful
and you should take advantage of them. You can also use the widgets for
crossposting (i.e. posting directly on Twitter from Facebook) because this
saves you time.
8Use Facebook Social Ads
If you can't get traffic the
natural way, you might consider using Facebook Social ads. These are PPC ads
and starting a campaign is similar to an Adwords campaign.
9Start a group
There are many groups on Facebook
but it is quite probable that there is a free niche for you. Start a group
about something related to your business and invite people to join it. The
advantage of this approach is that you are getting targeted users – i.e.
people, who are interested in you, your product, your ideas, etc.
10 Write your own Facebook extensions
While this step is certainly not
for everybody, if you can write Facebook extensions, this is one more way to
make your Facebook profile popular and get some traffic to your site.
11Use separate profiles
Unfortunately, social networks do
expose a lot of personal information and you are not paranoid, if you don't
want so much publicity. Many people are rightfully worried about their privacy
on social network sites and that is why it is not uncommon to have one personal
profile for friends and one business profile to promote their business. You can
have one single profile for both purposes, but if you have privacy concerns,
consider separating this profile in two – you'd better be safe than sorry.
Facebook is changing all the time and no matter
how hard you try to follow these changes, there will be new and new
possibilities for you to explore. That is why it is not possible to compile a
complete list of all the tactics you can use in order to drive traffic from
Facebook to your site. Anyway, if you try just the basics for Facebook success
we listed here, chances are that you will see a considerable traffic increase.
