Tuesday, 5 February 2013

Essential Off Page SEO Factors

Essential Off Page SEO Factors
In this issue of the Traffic Travis newsletter you'll learn about the essential off page SEO factors that will contribute to how well your website ranks in the search engines. While on-page SEO is a one-time thing, off-page SEO deals almost exclusively with building links to your site and is what will get you the most results over time.

Here's some of what we'll cover:

    The number of inbound links to your site.
    The quality of the links to your site.
    The rate at which you should be buildling links.
    How to deal with anchor text.

Understanding Google PageRank:

Before we get in too deep, it is important that you have an understanding of Google PageRank. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don't need to worry about that.

Number of inbound links:

By far the biggest force behind boosting your search engine ratings is the number of other web pages that have links pointing to your website. According to Wikipedia, a hyperlink to a page counts as a vote of support for that page

Anchor Text To Specific Pages:

You want as many links to your web pages as possible to have anchor text that includes your keywords. This will help search engines correctly identify what your pages are about, and know which keywords they should be ranking for.

Quality of links:

Not all links have the same value. Quality matters.
The type of sites that are more valuable include:

High PR websites.
edu or .gov websites.
Authority sites in your niche. If you are unsure of what an authority site is, they are the bigger websites that tend to feature a lot in the search results for your chosen keywords (and related keywords).

Google notes on their site that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of ...

Getting quality links to a website is often the hardest thing to do in the field of search engine optimization. It is one of those things over which a webmaster has the least control. If you’re struggling with this yourself, keep reading for some strategies that will help you win those all-important links.


2 comments:

payal wpi said...

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.

seo ft lauderdale

payal wpi said...

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.

seo ft lauderdale