Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is an exercise to promote websites on search engines result pages (SERP) for user oriented queries. As an example, a user looking to find an efficient web solutions partner in New Delhi for design & development of a website for his organization, will log on to Google, Yahoo, MSN etc. and type in a query pertaining to his requirements. The query can be anything like web design New Delhi. Once the query has been shot across, the search engine examines its database & throws results as a best fitting reply to the user query. Now there may be thousands of organizations in the same business, how does the search engine determine which one is the best suited? The answer to this lies in the SEO exercise. 

Let us first determine how a search engine ranks a website on its result pages. Each Search Engine has web-crawler software which keeps crawling the internet and scanning websites. It may even be on this web page as you are viewing it!! This crawler scans the website for its code, content etc. and just as a teacher gives student marks, it gives websites marks based on hundreds of pre-defined parameters. It is the aggregate of these marks which actually determines the position of a website on the SERP.

How can one score the best on the search engines?

The SEO process allows avenues to play on with the search engine's ranking algorithm thereby allowing it to give the website best marks possible. There are two processes one can follow to achieve this-

·      Organic SEO i.e. process which search engines recognize to be honest and standardized.

·      Black Hat or the dishonest method of achieving rankings. Now one must remember that if one is smart, search engines are smarter! Therefore using black hat tricks can get a website banned on SERP's, if detected.

The safe & best approach ‘Organic SEO’ falls in best.

Organic SEO process is divided into 2 aspects- On-page Optimization and Off-page Optimization. Let us determine various exercises broadly coagulated within the organic process of search engine optimization.

Types of Seo?

Ø  Seo types are:

1. On page.
2. Off page.

On Page optimization:

This is the technical aspect of SEO exercise. Here the objective is to ensure that your website complies with all technical and architectural norms of search engine crawlers. This compliance relates to crawlability or accessibility of the crawler to all the pages of the website. A student’s note book not only has to be complete for the teacher to assess but also formatted as per teacher’s liking to impress the teacher!

This process includes basic exercises like:

v  Extensive keyword research

v  Landing page optimization.

v  Keyword density correction on the web-page.

v  Keywords inclusion in meta, title tags, anchor texts, alt etc.

v  Ensuring proper keyword density in the body text as per the inverted triangle rule.

v  Ensuring proper internal link structure.

v  Checking for code Vs text ratio.

v  Ensuring that outbound links from a page are not to a bad or unrelated neighbourhood.

v  URL optimization.

  v  Sitemap Generation. 

http://vaidyadharmesh.blogspot.com

How to Increase Your Blog’s Page Rank

How to Increase Your SEO Blog’s Page Rank :

 About fell over when I checked this blog’s Page Rank some days ago. Goodness! It had moved from 0 to 1. I couldn’t believe my eyes. In fact, I had to confirm by checking at two other sites. It was the same story. But I still found it hard to believe, and I’ll explain why.

 1. Writing for readers rather than search engines:

Over time, I’ve realized that most posts that dominate search engine rankings and attract hundreds of backlinks are fact-filled, problem solving, and…long. So, I ensured that my posts were also long enough to give every detail the reader needs.

2. Deep linking:

 When writing my posts, I always linked relevant parts of it to previously published  posts. Most bloggers apply this tactic. And you should have noticed it on most  blogs.

3. Outlinking:

Though this may sound counterintuitive, I started applying it since the time I learned, in this post by Neil Patel, that it works for SEO. What you knew is that you’ll boost your blog’s rankings by getting backlinks from other sites, right?

4. Adding images within posts:

So as not to make my posts appear as “dry blocks of text”, I try to add relevant images between them (though not all my posts have images).

5. Getting backlinks from other sites:

Personally, I think this is what played a giant role in the PR upgrade. As I publish posts on my blog, I tried getting backlinks to it from other blogs. I did this via two main techniques – guest posting and blog commenting.

http://vaidyadharmesh.blogspot.com

Essential Off Page SEO Factors

Essential Off Page SEO Factors
In this issue of the Traffic Travis newsletter you'll learn about the essential off page SEO factors that will contribute to how well your website ranks in the search engines. While on-page SEO is a one-time thing, off-page SEO deals almost exclusively with building links to your site and is what will get you the most results over time.

Here's some of what we'll cover:

    The number of inbound links to your site.
    The quality of the links to your site.
    The rate at which you should be buildling links.
    How to deal with anchor text.

Understanding Google PageRank:

Before we get in too deep, it is important that you have an understanding of Google PageRank. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don't need to worry about that.

Number of inbound links:

By far the biggest force behind boosting your search engine ratings is the number of other web pages that have links pointing to your website. According to Wikipedia, a hyperlink to a page counts as a vote of support for that page

Anchor Text To Specific Pages:

You want as many links to your web pages as possible to have anchor text that includes your keywords. This will help search engines correctly identify what your pages are about, and know which keywords they should be ranking for.

Quality of links:

Not all links have the same value. Quality matters.
The type of sites that are more valuable include:

High PR websites.
edu or .gov websites.

Authority sites in your niche. If you are unsure of what an authority site is, they are the bigger websites that tend to feature a lot in the search results for your chosen keywords (and related keywords).

Google notes on their site that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of ...

Getting quality links to a website is often the hardest thing to do in the field of search engine optimization. It is one of those things over which a webmaster has the least control. If you’re struggling with this yourself, keep reading for some strategies that will help you win those all-important links.

http://vaidyadharmesh.blogspot.com

Dharmesh vaidya- About ME

Dharmesh vaidya - About ME

Hi, I am Dharmesh vaidya from Ahemedabad. I have 1+ years of experience in Search Engine Optimization & Expert in Social Media too. Now ,I am working at Search Engine Optimizer at DIPL infotech Pvt. Ltd.


 Address:                                                                  
 Ahemedabad, India
 Outsourcing/Offshoring
 contact(M): 9726171798
 Email id:vaidya_1984@yahoo.com

 Education    :

 HNGU University

Summary:

Hi, I am Dharmesh vaidya from Ahemedabad. I have 1+ years of experience in Search Engine Optimization & Expert in Social Media too.

Skills & Expertise:

SEO

SMO

Google analytical

webmaster tools

PPC

Google ad-words tool

website Promotion

Social Media

Most important elements:
   
    Link building
    Directory submission
    Article submission
    Social Networking
    Media Marketing
    Social Bookmarking

   

  For More info : http://vaidyadharmesh.blogspot.com

SEO Careers

                                                               
               
SEO is very important for website marketing and also business purpose and making for seo careers,seo fields ans seo knowledge.

SEO is what makes a website stand out amongst the hordes of others; and this is precisely why every business website needs SEO. The ultimate aim of SEO is to use all available tools and methods to make a website score high on the search engine results pages.

Seovacancies is a specialist job board advertising seo jobs and careers in the Search Engine and New Media industries.

Browse our site and find...

SEO PPC and SEM Jobs in the UK, USA and rest of the world

Jobs from the leading New Media & Digital Media Agencies

SEO Jobs and related vacancies from leading agencies and direct employers

Jobs for all professionals working in the SEO, SEM, PPC and New Media Industry.

They are two activity in SEO fields:

SEO off page:SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

SEO on page:On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison.

http://vaidyadharmesh.blogspot.com

How to Recover from Google’s Panda Effect- Best Tips

           Google Panda Penalizes Websites With:

 

• Website with low quality (Thin content)


• Website which works as content farm


• Website with useless pages indexed in Google (Same as content farm)


• Too many broken/bad links (404 error)


• Website with not proper SEO structure


• Duplicate content


• Too many advertisements


• High Bounce Rate


• Poor Grammar and Spellings


• Poor Site loading timeOver optimization (Black hat SEO)
  
  

 

Useful SEO Tools Of Year 2012

SEO Toolkit

This free tool is excellent for tweaking your website and making it SEO-friendly. It checks out your page and proposes recommendations to make it rank better in search engines. Broken links, missing tags, and general relevance are examples of factors that Microsoft SEO Toolkit analyzes. In short, it offers recommendations perfect for fine-tuning how effectively your site attracts traffic, as well as how to improve consumer experience on the website.This useful for seo blog,seo field.

Shared Count

Social media buzz weighs more than ever in SEO rankings. With that in mind, Shared Count analyzes social metrics by topic, for free, so webmasters can see which subjects have buzz and which seem to fall flat. Shared Count offers data about how much will people discuss a topic repeatedly, whether the topic is discussed positively or negatively, top users, the most popular hashtags associated with the topic, and the social media sites responsible for creating the buzz.

Pingdom

This is another handy tool for testing speed. Simple enter an URL and it runs a full page test that calculates load time. It also gives data on the size of your page, as well as the size of page objects.

Google Adwords

While this tool is not new, it is still one of the best and most important SEO tools at your disposal. It helps find sought-after keywords that you can incorporate into your page to increase the chance it ranks well in search engines. It also points out which popular keywords have a lot of competition, which means your page is likely to get buried, and which have surprisingly little.

Screaming Frog SEO Spider

This free SEO tools analyzes and reviews any site on the web. Screaming Frog SEO spiders CSS, links, images, and scripts, and also gathers SEO elements like meta descriptions and page titles. It is a powerful way to assess the SEO of your website as well as snoop on the SEO tactics of your competition.

Copyscape

This is another old tool, but it still has value, particular since many search engine updates have focused on slashing the rank of duplicate content. Up to ten times per month, you can check the originality of your website’s text. This helps ensure that the original content you are posting for the sake of rank is, in fact, original.

Open Site Explorer

Open Site Explorer checks backlinks, up to three a day for free. It shows how many of these links a site has and, for free, a detailed description of the first 15. That description includes the page and domain authority of the back link.
To land on the first page of a search engine, you need powerful, up-to-date Search Engine Optimization tools. Their data and recommendations can make the all the difference in your search rank.

http://www.brandignity.com/2012/08/8-useful-seo-tools-of-year-2012/