Monday, 25 February 2013

10 SEO Blog Post Publishing Steps that Most Bloggers Forget

10 SEO Blog Post Publishing Steps that Most Bloggers Forget
Table of Contents

    1. Keyword Research
    2. Fine-Tuning the Headline
    3. Post Slug
    4. Images
    5. Relevant Videos
    6. Subheads
    7. Interlinking
    8. External Linking
    9. Meta Data
    10. Call to Action

1. Keyword Research

Before I write a single word, I figure out if it’s something that people are asking about. And if they are, I want to know if the internet is already saturated with that type of content.

To figure this out, I do two things:

   1. Google’s Keyword Tool – I look up the words I believe people would search for to find the post I plan on writing.
  2.  Google – I google those keywords to see the actual competition.

2. Fine-Tuning the Headline:
   For title tag SEO, your goal is to place the keyword as near to the front of the headline as possible:

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3. Post Slug

The post slug is what shows up after the domain for every post or page.

When you type a headline, WordPress generates the post slug by placing every word in the headline into the slug. This clutters it up with lots of small words.

4. Images

We all know that images grab your attention, break up the content, and supplement your ideas. But they also add great SEO benefits, as long as you follow these steps:

   1. Save your images as [keyword-phrase.png] before you upload them to your site.
   2. Add alt text as [keyword phrase].
   3. Add title tag as [keyword phrase].

5. Relevant Videos

Google understands that adding a video to a blog post makes it a more complete resource. If they haven’t already boosting blog posts with videos, they will eventually.

If blogging is a big portion of your business, start making videos for your posts, upload them to your channel, and embed them in the actual post.

6. Subheads

Similar to images, subheadings break up the content and make blog posts easier to read. They also have big-time SEO benefits.

When a search engine robot hits a page, it reads the headline/title tag first. Then it reads the H2, H3, and H4 tags.

7. Interlinking
Another important step that most people forget is interlinking between posts.

Before you publish a new post, read through it and try to find two-three opportunities to naturally link back to relevant posts on your blog.

8. External Linking

Also, look for opportunities to link to other bloggers. The SEO benefits of external linking are unclear..

9. Meta Data

Whether or not Google still looks at meta keywords is up for debate, but the meta description is definitely still used.

In a search result, your meta description often shows up as the little blurb beneath the blue link. In writing your meta description, you need to keep three things in mind:

   1. It needs to be fewer than 155 characters so Google will display the whole description.
   2. It needs to include your keywords because Google bolds them in search results.
   3. It should be an actual sentence from the post because people look for that sentence once they arrive.

10. Call to Action

The final step is the call-to-action. As with any piece of marketing material, a blog post should be designed to get someone to do something.

Here are a few popular calls to action:
Comment – You can encourage people to comment by ending the post with a thought-provoking question   simply asking them to let you know what they think.
 Share – “If you liked this post, tweet it out.” Implement – I believe the best result of any blog post is for a reader to take your advice and implement it.


James Ron said...

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M Sherry said...
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yas said...

Well written article and the info's that you have given should be taught in every SEO training center's. Thanks for sharing this with us.

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Flex Sin said...

Very good post. It is quite helpful for SEO. I before this tips some times followed this whenever I make a mistake on title. I like your blog and read regularly. seo

Flex Sin said...

Very good post. It is quite helpful for SEO. I before this tips some times followed this whenever I make a mistake on title. I like your blog and read regularly. seo

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