Well, one of the most important elements of Seo field is the effective use of keywords. Many webmasters ignore this tactic and then try to find out the reason why the sites are not ranking well on Google or the other search engines. You should use your SEO knowledge keywords wisely and keep the important words in the title tag and the heading tag. The points below would help you in understanding the areas where you should focus upon in maximizing your chances of good keyword exposure.
You should use your selected keywords on the title tag, Meta description tag and the Meta keyword tag. This is the most important thing to consider while creating web pages. Having your keywords in these meta tags maximizes your chances of ranking and it also becomes easier for the user to locate your website or web page. Remember title tag and description tag are being used by the search engines in their SERPS (Search Engine Result Pages) and therefore choose them wisely.
Warning- DO NOT STUFF KEYWORDS (One general point which I must cover is that please do not stuff keywords in your webpages. Write pages for your audience and not for the search engines. Remember the lesson is to use keywords and not overuse them.
You should use your main keywords on the H1 tag of your page. You may also use the bold tags as the search engine’s gives more weight to the words which are present on the H1 tag or the bold or emphasis tag.
I would not suggest you to use keywords in your alt tags but would definitely suggest you to provide related alt tags to images. For example, if you are having an image related to Joker then you must describe the alt tag as “Joker” and not “Jo12”, “J1”,”45s” or some other useless names. Having alt tags in the web pages adds to the usage of proper keywords on the page and ultimately your webpage becomes a relevant page in the eyes of search engines.
Warning: - Do not overuse keywords on alt tags but choose it wisely.
This is an important point and you must not miss this. You should use keywords in the anchor text while linking to that web page. For example if your web page is about a Joker then you must use the anchor text “Joker” while linking to the web page.
Warning- Do not repeat the use of Anchor Text but use variations whenever possible or you might get penalized for this.
If you are using synonyms of the main targeted keyword on the web page then there is a greater possibility that the search engines might rate your web page more relevant to that keyword. The point to note is that – A quality and relevant article automatically contains some synonyms and you do not have to force synonyms into it. But if you still do not have synonyms in your web page then do get some.
Warning- Overuse of synonyms and spammy article written only for the search engines might get your website penalized. Always keep the audience in mind and add quality stuff to your article, I am sure, synonyms will automatically follow.
I hope you must have understood the real use of the keywords in your web page’s content. My personal advice would be to do proper research on the topic on which you are going to write an article and then make it quality, include some stuff that are not written elsewhere, include some stuff that would be useful for the audience, have some references if you think its necessary, use proper (not spammy) title and meta tags. Provide alt tags if you are having images and remember to keep the anchor text clean.