SEO Ideas

Sample Ideas - all explained with TODO lists, grading charts, and lists of free Internet resources!

• Newsjack - Identify trending topics and blog about them.
• Free SEO Webinars - Attend a free SEO event.
• Local Reviews - Ask for reviews on Google+ Local, Yelp, etc..
• Webmaster Tools - Set up Webmaster tools in Google and Bing.
• Google Analytics Learning - Watch informative Google videos on how to use Analytics.
• Tweet URL's - Identify top Twitterers and get them to tweet your URL's.
• Google SEO Guide - Download and read the official Google guide to SEO.
• Learn from Google - Identify and use official Google learning SEO resources.
• Blog Commenting - Identify blogs in your keyword communities and participate through comments.
• Google Easter Eggs - Discover the humorous side of Google.
• Google+ Local - Find and/or claim your free, official Google+ local listing.
• Local SEO - Cross-reference local listings and your website, consistently.
• Authorship on Google - Set up a Google+ personal page and create authorship for your website or blog.
• SERP Rank - Check your search engine results page (SERP) rank across target keywords.
• YouTube SEO - Create a YouTube channel and SEO optimize your YouTube content.
• Social Media Profiles - Create social media channels and backlink to your website.
• Guest Blog - Identify bloggers in your keyword community and solicit guest blogging opportunities.
• Home Page SEO - Use your home page as the premier SEO gateway to your website.
• Link Sculpt - Link sculpt your home page and your entire website for keyword optimization.
• Freshness First - Freshen your home page and site with blog posts, news releases, and new content.
• Build an Email List - Leverage the power of email marketing by building a list.
• Naming Conventions - Name your page URL's, directories, and graphics after your target keywords.
• Keyword Discovery - Use free keyword tools to identify and prioritize your SEO keywords.
• Local Citations - Claim your local listings and solicit local citations.
• Google Analytics - Set up and utilize Google's free Google Analytics platform.
• Link Metrics - Measure your PageRank via Google and surrogate metric services.
• Build Links - "Ask for the ""easy"" links from ecosystem partners."
• Link Bait - Brainstorm link bait opportunities like infographics or widgets.
• Sitemaps - Create HTML and XML sitemaps to make your site search engine friendly.
• Image Optimization - Optimize your use of images for effective SEO.
• Landing Pages - Create effective landing pages that follow the CEA model.
• Google Alerts - Set up Google email alerts to monitor your reputation and keywords.
• Real World Promotion - Don't forget to promote your website via real world tactics.
• Reverse Engineer Links - Use free tools to reverse engineer competitors' link strategies.
• TITLE Tag Audit - Audit your TITLE tags for SEO keywords and optimize where necessary.
• META DESCRIPTION Tag Audit - Audit your META DESCRIPTION tags for SEO keywords and optimize where necessary.
• META KEYWORDS Tag Audit - Educate your staff on how the META KEYWORDS tag does not matter.
• SEO Content - Write keyword heavy, well structured SEO-friendly content.
• Speed Check - Check your website's speed in Google Webmaster tools and Analytics
• Email Signatures - Use employee email signatures to promote your website, contests, or offers.
• Mobile SEO - Get ready for the mobile SEO revolution!
• News Releases - Use free and paid news release services for buzz, social mentions, and links.
• Website Goals - Identify business goals and then website goals in Google Analytics
• Referrer Websites - Discover referrer websites in Google Analytics and nurture your relationships.
• Advanced Segments - Set up SEO and non-branded custom SEO segments in Google Analytics.
• SEO Keywords - Identify your top SEO keywords in Google Analytics and search for opportunities.
• Google Reader - Set up Google Reader and subscribe to the top SEO blogs.
• Blog Tagging - Use blog tags as in WordPress to communicate to readers and Google your blog's themes.
• Google +1 Badge - Set up the +1 Button and Badge for your website.
• Article Marketing - Contribute to article marketing sites (within reason).
• Company Paragraph - Write a keyword heavy footer for each page of your website.
• Google+ Company Page - Set up a Google+ company page and start Google+'ing.
• Blog, blog, blog - Create SEO-friendly blog posts, frequently.
• SEO Books - Stay abreast of SEO books via Amazon.com searches.
• SEO Trade Shows - Follow and attend the major SEO industry trade shows.
• Identify Bloggers - Find bloggers who want to blog about your products or services.
• Local Listings - Claim your free business listings on Yelp, Citysearch and other local   sites.                                                                                                                           
• http://www.jm-seo.org/books/fifty-seo-fitness.html