Thursday, 6 December 2012

SEO Glossary

SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…

SEO Glossary:

In the following articles we’ll be using certain SEO-fields related keywords. Knowing the meaning behind these terms can be useful for newcomers. Below you’ll find an alphabetical list of terms we’ll be frequently using.
  • CMS: Content management system, for example WordPress or Drupal.
  • CTR: Click-through rate, the percentage of users that click on a link.
  • GYM: Google, Yahoo and Microsoft, owners of the biggest three search engines.
  • Link juice: Link quality that is transferred between sites/pages.
  • Long tail: More specific keywords, e.g. “navigation bar photoshop tutorial”
  • META tags: Code in the head-section of a website that is used on search engine result pages.
  • Organic traffic: Traffic that comes from search engines.
  • PR: PageRank, a measure for the link popularity of a website.
  • SEO: Search engine optimization. Techniques that are used to make your website rank more highly.
  • SERP: Search engine results page. The page with the most relevant web pages for your query.
  • Spider: A bot that is used by search engines to crawl and index websites.
  • Stuffing: Using the same keyword too often on the same page.
  • UGC: User generated content, a great way to add unique content to a page.

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